What does ENGAGEMENT mean to YOU on Facebook?

I’ve read through many articles talking about the importance of posting quality content on brands’ social media pages. “Content is King, but engagement is Queen and she rules the house”. I absolutely love this statement. Content might be the key factor for building a successful social media campaign but if there is no backing up from the customers it doesn’t serve the purpose. Combining content and engagement with the audience is very important . That’s the reason why brands should prioritize to get people engaged with the content on social media sites.

In this blog we shall see the most crucial social networking site Facebook, where our audience is somewhere among the 9.6 million users who sign in to their account at least once a day. Let’s first look at the ever-changing Facebook numbers

More than 1.26 billion registered users (1.19 billion of whom are active on a monthly basis)

  • 350 million daily uploaded photos
  • 4.75 billion average daily shared items
  • 20 billion minutes of usage per day

We are now very certain that our audience is on Facebook but it is very important for us to reach and engage with these users to understand what they communicate. Facebook engagement metric will help you deliver better results for your strategies. Facebook has recently (not so recent though) added new features like the ability to reply for users comments on Facebook Page, inclusion of hashtags, graph search etc., shows that engagement is more important than before.

Calculating Engagement Score:

Three essentials signifying engagement for Facebook posts are Likes, Shares, Comments and Clicks. Aggregating Clicks data might not be possible if you don’t have access to Facebook metrics since Facebook API does not provide Clicks data publicly.

Engagement for a post is calculated adding total Likes, Shares, Comments for the respective post.

Engagement Score = Like + Shares + Comments

What Likes signify?

Likes indicate how well the content echoes with users.

Why comments are important?

While the number of comments is an important metric, it is critical to understand the tone of comments. It provides insight into how people feel about your content, products, or your overall brand.

What is Shares and how it can help?

The number of times people share your content, Shares can amplify content reach.

Engagement with your posts reflects three vital things:

  • Ability to capture users’ attention
  • Ability to create a connection with your content
  • How many people see your posts

Engagement plays a major role in Facebook’s News feed algorithm, which determines which posts are displayed in and how many users you were able to reach. We all might have seen our friends Facebook status appear on our Timeline even if it was published two days ago, that’s because when someone engage, the actions they take appear in their timelines, making their connection with our friend visible to us and that builds awareness for the content posted.

User engagement with our posts impacts the ability to reach a larger audience. People who are engaging on our page are the most valuable audience segment.

Calculating Engagement rate:

Engagement rate is a metric that you can use to measure your effectiveness at engaging your audience. Engagement rate is the number of unique users who engaged with your content as a percentage of the number of users that were exposed to it

Engagement Rate = Total number of users who liked, commented, shared on your post / people saw your post (Total post reach)


500 unique users engaged with a given post and 1000 users saw the post

Engaged users = 500

Engagement rate = 50%

What if you don’t have access to Facebook insights?

We can calculate engagement rate by

Total Engagement (Likes + Comments + Shares) / Total page Likes


5,000 unique users engaged during a given period and 100,000 users liked your page

Engaged users = 5,000

Engagement rate = 5%

Often the first Facebook metric that marketers focus on is the number of fans for a Page or Reach. In my next blog i shall discuss about reach and impression in detail. Happiee reading, feel free to share your thoughts in comments section :))

Safety tips for Internet Savvy – Manage your online experience in a positive way

In this Web 2.0 world, where people have the ability to instantly communicate 24 hours a day, 7 days a week, whether you are new to this world or a long time user, you should be diligent in protecting yourself, your family and your friends. Most people have stored a large portion of their details on social media pages, be it messages, personal photos and/or your friend’s contacts. While the message of “Think Before You Post” is relevant for all age groups, it is particularly important for those who frequently use social media services like Facebook, Twitter, Pinterest and etc. It’s time to think about your behavior online to protect your information and to keep your online experience both enjoyable and safe.

In all social networking sites security settings exist for a reason. We should learn to use the privacy and security settings on social networks to protect our private information. By using these private and security setting we can restrict the users from accessing what you post on Facebook or Twitter.


  • Once posted, always posted: Protect your reputation on social media sites. Whatever you post online stays online until you decide to delete it. Think twice before posting pictures. Recent research (http://www.microsoft.com/privacy/dpd/research.aspx) found that 70% of job recruiters rejected candidates based on information they found online.
  • Your online reputation can be a good thing: So show your smarts, thoughtfulness, and mastery of a particular subject that your interested in.
  • Keep personal info personal: Be cautious about on how much personal information you provide on social networking sites. The more information you post, the easier it may be for a hacker or someone else to use that information to steal your identity, access your data, or commit other crimes such as stalking.
  • Protect your hardware: Safety and security start with protecting computers. Install a security suite (antivirus, antispyware, and firewall) that is set to update automatically. Keep your operating system, Web browser, and other software updated as well.
  • Be honest if you’re uncomfortable: If a friend posts something about you that makes you uncomfortable or you think is inappropriate, let them know. Likewise, stay open-minded if a friend approaches you because something you’ve posted makes him or her uncomfortable. People have different tolerances for how much the world knows about them respect those differences. Post only about others as you would have them post about you.
  • Guard your financial and other sensitive information: Never provide or post your pan account number, address, phone number, bank account or credit card numbers, or other personal information that could be used by criminals.
  • Think twice before clicking on suspicious links: They may contain viruses or spyware that could damage your profile or steal your personal information – including your online passwords and account numbers. Some messages may “spoof,” or copy the email addresses of friends to fool you into thinking that they’re from them.
  • Avoid in-person meetings: The only way someone can physically harm you is if you’re both in the same location, so – to be 100% safe – don’t meet a person whom you don’t know. If you really have to get together with someone you “met” online, don’t go alone. Have the meeting in a public place, tell a parent or some other solid backup, and bring some friends along.
  • Think about how you respond: If someone says or does something that makes you uncomfortable, block them and don’t respond. If they continue, let your parents or another adult know. If the messages are threatening in any way, save the messages and tell your parents as this may be considered a criminal offense
  • Now what action to take: If someone is harassing or threatening you, remove them from your friends list, block them, and report them to the site administrator.

Dr. Ivan Misner, NY bestselling author & founder of BNI says “Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better networker if you remember that.” So be social(ly) responsible in sharing information online. Your information is worth protecting, so protect yourself (information) before it’s been exploited.


Reference: Safety Tips for Social Networking