Developing unique hashtag is like building brand equity. Now that all social platforms supporting Hashtag, marketers should develop a hashtag to start conversation with their customers. This article is gives a better flavor of creating #HASHTAG.
The hashtag (#) has become one of the most valuable assets in any modern marketing campaign. The brands that create the most effective ones and employ them well reap the benefits on Twitter. Those who haven’t invested the time and thought carefully about their hashtag(s) and how they are going to be used get predictable results.
To help you make the right decisions when it comes to hashtags I have created this step-by-step graphic that details the different stages involved when it comes to launching a hashtag campaign.
It begins with the basics: asking why you’re using a hashtag, with a reminder that good hashtags should be memorable, so that your customers will easily recall them.
One way to make sure it is memorable is through media integration. The best hashtags are tightly integrated with other marketing activity from TV advertising, to press ads and direct mail material.
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